This Summer’s AKB48 x Haruyama: ‘Otokomae Cool Biz’

  May 9, 2012

AKB48 members dressed up in men’s suits again to promote “Cool Biz” to the nation. This year,  紳士服のはるやま / Gentlemen’s suit Haruyama presents their 2nd AKB commercial entitled Otokomae Cool Biz which was released on May 9th.

*男前 / Otokomae: Handsome (in manly way)

Members featured in this commercial are Yuko Oshima, Mariko Shinoba, Haruna Kojima, Minami Takahashi, Aki Takajo, Minami Minegishi and Yui Yokoyama, who are all regular Senbatsu members.

Unlike last summer’s ads where some members showed off their Samurai-like hairstyle, this summer they appear in their usual natural hairstyles in order to present a more familiar look.

The 7 members are separated into 2 groups, members wearing a tie and members without a tie, and each group displays their fresh style.
In the commercial, the 7 members are at the future men’s suit store and take out suits displayed in glass tubes.
The theme song for this commercial is AKB’s 26th single Manatsu no Sounds Good!, and the upcoming physical single release will contain a ballot ticket for the upcoming election. The song was played on set during the filming, and members were humming the melody together, looking like they were really enjoying the filming session.
You can check all seven members in their videos where they are trying to fold a pocket handkerchief in a minute on both Haruyama’s official campaign page and their Youtube channel.